In the case of Pure Green Coffee, the trademark is registered to a Tampa company with the generic name Nation Wide Ventures.
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In order to qualify as a trademark, the mark must not be overly descriptive or generic.
为了符合商标的标准,标记不能过度描述或不经注册。
In order to qualify as a trademark, the mark must not be overly descriptive or generic 18.
为了符合商标的标准,标记不能过度描述的或普通的。
If the public comes to perceive that a trademark is generic, it will lose its legal status as a trademark.
如果公众开始认为某个商标是普通的,它将会失去商标的法律地位。